Creativity on the move !

One phenomenon any resident of Delhi can ill-afford to miss are cars- not the normal ones busily plying on the roads..but the swerving ones with dark rolled-up windows, roaring music sans lyrics (pure dhol + desi metallica) and driver with only one hand on the steering.A sight that is deeply ingrained in every dilliwalla's mind (read 'especially the ones who walk on the pavement deeply fearful of this category')..These are the 'mundas' every mother warns her daughter to guard herself against in her growing up years but come marriageable age, the same 'munda' somehow seemingly transforms himself to the most suitable 'Raj' or 'Rahul' ! Woww..

But this post is not intended to furnish a character assassination..oops character description of such variety, but to exaggerate their acts when they take to the roads on their 'machine'... However tiny or big their 'machines' are, these are forbidden to cross a speed limit of 25 km/hr..so the cars are tuned to devotedly abide to this dictum and travel slowly with loud music reverberating inside it; the loud music remotely resembling 'underground' music so popular in the US of A; except that it contains some chaste punjabi and fluent English rap camouflaged together.Even an ardent music aficionado is bound to fail in separating the two bipolar music streams; such is the remix..ostensibly to cater to fans of both genres ! The remix and some possible action inside vibrates the entire car..what with woofers, sub woofers and sub-sub woofers augmenting the effect..a worthy parallel to contractors, sub-contractors in the Outsourcing business..
One thing I have always noted in such cars are the supra funny messages on their back window shield..Being a student of Economics and a zealous fan of Stephen Lewitt, I have tried to delineate a 'social manifestation of a profound attitudinal change' sort of trend in instances of such name depiction. During the 90's, these read something as pedestrian as- 'Dad's gift'; 'My dad's an ATM'; but most commonly the names of children of the couple owning the vehicle. Given most families had 2 children, their names would ensconce themselves on the two extremes of the window, the stickers sometimes dangling wildly..Come 2000's, the dual named(names of the children) back window shields gave way to a single heavier surname..A possible reason is the emphasis on family planning and hence the possibility that the name of a single child may not look so great all alone..This was thus replaced by either 'Raghuvanshi' ; a 'Singhania'; & similar heavy sounding surnames..Not sure if you noticed, but the above gem on obscure correlation (b/w family planning & outward behavioral depiction of such attitude) was my tribute to 'Freakonomics' and to other freaks who loved the book. I would want to reserve the barrage of criticism that I would like to shower on the book by just saying that making intelligent sounding correlations from disparate/disconnected events (read 'Butterfly effect') can fool only a few.
Now moving back to the business of shoo-shaa cars, the back window naming adopted by these have taken a different route altogether. Thanks to emergence of Facebook, lack of internet enabled handsets & slow 3G data speed; the window shields have slowly come to become a surrogate for FB status updates or cooler versions of 'Thought for the day' listened to by bored to death students every morning. Some gems : 'Mast chora'; 'Shera di kaum punjabi'(last heard it was transformed into a hit Bollywood song); 'Pachche hatle' & 'Ziddi buoy' !! So much for creativity. Pardon if you do not get the meanings of these-any attempt at translating these will only spoil the intended effect.
I am not sure if the guys behind the wheels of such cars have any connection to advertising; but the above taglines can be easily replicated to a slew of macho desi products, the sound of which is bound to resonate with the heartland.